Category Archives: Social Media

Should You Invest in a Sales Account Manager?

The sales process has been changing dramatically over the past ten years. Ten years ago, sales calls required driving or flying to the customer location for long meetings with Power Point presentations and even product demos. You gathered a team of client technical people together and brought the best you could buy to present. The internet tools that were available did not provide and e-commerce and CRM capabilities of today. This caused delays in the decision criteria between the first …

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