Monthly Archives: December 2020

More Sales Concepts

Following our recent blog about Hiring Sales Account Managers, this blog covers how much the internet has changed. Products and services are bought today in different ways, more than ever before. Covid19 has changed (maybe forever) how people’s buying patterns work.  Think of Amazon ten years ago and compare it to today where it has become a behemoth of sales.  Products and services have been commoditized and even the financial transaction happens instantaneously via PayPal, Square or by e-Transfer.

As …

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What Market to Go After

We’ve been marketing to a local Vancouver Island market as well as to global markets for over 25 years.  We’ve seen the markets swing like a pendulum however, nothing quite like this 2020 year. With a pandemic that few could have imagined back in January, our concepts about marketing have been thrown on such a wild ride. Within the past several months, the Chinese and American markets have become toxic for businesses. Should we be more focused than ever on …

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Business Coaching in Nanaimo

Many clients have a different perception of what Business Coaching is.  They may have met a Business Coach at an event or were recommended by an associate.  The concept of Business Coaching can be juxtaposed with Business Consulting however they are quite different.

A Business Coach will ask relevant questions to determine the key issue(s) faced by the Owner or Manager. This approach aims for a resolution that could include overcoming known gaps, discerning what’s needed for more success and …

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