Category Archives: Entrepreneurs

Best Business Practices

     Jointly, StudioIMI and Asset Business Consulting have been dynamic businesses since 2003. We started this company in Kelowna, migrated it to Victoria in 2010 and ultimately moved offices to Qualicum Beach in 2017 .

The business has been both office-based and home-based since 2003.  We love the option of working from home. Our clients are spread out across North America and now we find it makes little sense to have expensive offices when clients were located thousands of miles away.  …

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Finding Target Clients

 

Asset Business Consulting has experience working with entrepreneurs in many different markets.  We  have put together campaigns for the hospitality industry, stratas, publishing, retail, non-profits, technology companies, real estate, transportation, artists, agriculture, education, newcomer organizations, telecom and others.

Over the past twenty years, we helped 300+ clients with branding, marketing, sales and the launch of new businesses. Concepts continue to evolve regularly. In fact, we’ve been contracted to run various technical assets of every type: website design, social media, …

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Business Coaching in Nanaimo

Many clients have a different perception of what Business Coaching is.  They may have met a Business Coach at an event or were recommended by an associate.  The concept of Business Coaching can be juxtaposed with Business Consulting however they are quite different.

A Business Coach will ask relevant questions to determine the key issue(s) faced by the Owner or Manager. This approach aims for a resolution that could include overcoming known gaps, discerning what’s needed for more success and …

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Home-Based Businesses

At Asset Business Consulting, we understand how to run a home-based business.  Many of our clients find it less costly and completely acceptable to run a business out of the home.  These owners have often been in the corporate world, have had a good career, their kids have grown up and they still want to be active and possess the entrepreneurial spirit.

We have worked out of home office spaces for some time now, having been home-based for the past …

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Entrepreneur Best Practices – Two

There are many things to consider when you have your own business and it is expanding.

The Rookie Stigma
A concern for start-ups is getting past the lack of experience new owners may have.  “How do you make the prospect comfortable with the fact that your company is in start-up or growing fast?” There are some strategies that can work effectively.

  • Business owners often forget to capitalize on the advantages to the client of dealing directly with the owner –
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Entrepreneur – Best Practices One

At Asset Business Consulting, we work with many entrepreneurs in all stages of their business. In certain cases, the business is ready to launch and we hired to put together a website with social media and a marketing plan.  We also work on the “Brand” for the company, create PPC (pay-per-click), SEO (search engine optimization) and marketing campaigns or to  increase lead generation for growth.  We’ve even been asked about succession planning as the owner(s) want to sell the business …

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