Category Archives: Blog
Best Business Practices
Jointly, StudioIMI and Asset Business Consulting have been dynamic businesses since 2003. We started this company in Kelowna, migrated it to Victoria in 2010 and ultimately moved offices to Qualicum Beach in 2017 .
The business has been both office-based and home-based since 2003. We love the option of working from home. Our clients are spread out across North America and now we find it makes little sense to have expensive offices when clients were located thousands of miles away. …
Impact of a Business
At Asset Business Consulting, we get calls from a variety of owners in different business segments. We’ve created Business Plans for technology markets, mining markets, retail, manufacturers, hospitality and automotive. Most Business Plans tend to follow many of the same principles regardless of the market, and the basic approach remain the same.
The Focus:
We are helping owners pull together sales strategies, product portfolios, financials, personnel as well as marketing which covers: social media strategies, websites, brochures, SEO, PPC and …
Business Plan Financials
It may be difficult for owners to share their company’s financial information. If the business has been run as a sole proprietorship and the owner(s) keep the information very private, this is often the case. It is as personal as a person’s net worth, investment strategies and expenses.
I started my first company in 1997 and was very proud of my small successes and wanted to share this with friends and business associates. We’ll discuss “Mentors” in a future article …
Finding Target Clients
Asset Business Consulting has experience working with entrepreneurs in many different markets. We have put together campaigns for the hospitality industry, stratas, publishing, retail, non-profits, technology companies, real estate, transportation, artists, agriculture, education, newcomer organizations, telecom and others.
Over the past twenty years, we helped 300+ clients with branding, marketing, sales and the launch of new businesses. Concepts continue to evolve regularly. In fact, we’ve been contracted to run various technical assets of every type: website design, social media, …
Strata Web Sites – Part 2
We addressed some of the high level issues of Strata Properties recently. Included in the blog were the advantages to strata owners when they were selling their units with a strata website in place. We also covered the benefits of having strata documentation in one place.
In this blog we want to cover several other aspects:
- A Calendar to track important dates for owners and executives:
This is something that can be very helpful because there are important things to
Strata Web Sites
Asset Business Consulting has the experience working with Strata properties. We understand the unique issues that stratas deal with at their property. There are many challenges for the executive council to face and very often, the biggest one is getting people to run for the various positions.
We are aware of this and have put forward the ideas 
of having a website handle some of the heavy lifting. It takes a team of people to manage the diversity of a …
More Sales Concepts
Following our recent blog about Hiring Sales Account Managers, this blog covers how much the internet has changed. Products and services are bought today in different ways, more than ever before. Covid19 has changed (maybe forever) how people’s buying patterns work. Think of Amazon ten years ago and compare it to today where it has become a behemoth of sales. Products and services have been commoditized and even the financial transaction happens instantaneously via PayPal, Square or by e-Transfer.
As …
What Market to Go After
We’ve been marketing to a local Vancouver Island market as well as to global markets for over 25 years. We’ve seen the markets swing like a pendulum however, nothing quite like this 2020 year. With a pandemic that few could have imagined back in January, our concepts about marketing have been thrown on such a wild ride. Within the past several months, the Chinese and American markets have become toxic for businesses. Should we be more focused than ever on …
Business Coaching in Nanaimo
Many clients have a different perception of what Business Coaching is. They may have met a Business Coach at an event or were recommended by an associate. The concept of Business Coaching can be juxtaposed with Business Consulting however they are quite different.
A Business Coach will ask relevant questions to determine the key issue(s) faced by the Owner or Manager. This approach aims for a resolution that could include overcoming known gaps, discerning what’s needed for more success and …
Home-Based Businesses
At Asset Business Consulting, we understand how to run a home-based business. Many of our clients find it less costly and completely acceptable to run a business out of the home. These owners have often been in the corporate world, have had a good career, their kids have grown up and they still want to be active and possess the entrepreneurial spirit.
We have worked out of home office spaces for some time now, having been home-based for the past …